The story of restaurant franchise Sbarro spans decades, beginning in Brooklyn in 1956 with an entrepreneurial Italian family, the Sbarros.
During this period in history, Brooklyn’s heyday was coming to a halt. The bustle of the borough had begun to wane as the factories and industrial powerhouses that had been so needed during World War 2 closed their doors. Families began to leave for the suburbs and, in almost a defeating blow, the Dodgers moved out west to Los Angeles.
Despite Brooklyn’s economic difficulties, the Sbarro family remained and prospered, opening a salumeria (a shop that sells Italian groceries and charcuterie) in 1956. The Sbarro’s business sold homemade mozzarella, imported cheese, sausages and salami.
The first Sbarro mall-based restaurant opened a decade later in 1967, which marked the beginning of the restaurant’s current franchise concept and the birth of one of the most recognizable and successful restaurant franchises to-date.
Since, Sbarro has opened over 1,000 mall-based restaurant franchise locations in 40 countries. Over half of all Sbarro locations are in the United States.
In October of last year, two antique 1940’s pizza trucks kicked off a 25 city “Slice of Italy Tour” that coincided with Sbarro’s introduction of its new Neapolitan-style pizza that will replace its longstanding recipe.
James Greco, CEO of Sbarro, said, “By going back to our roots, we’re improving what set us apart from the very beginning, great pizza made from quality ingredients and served in a warm and welcoming environment.”
“These values and priorities helped grow Sbarro from a single Italian salumeria to a global restaurant company. And now, technology has enabled us to offer pizza of the same quality as our original recipe on a national scale.”
Sbarro’s commitment to quality and excellence companywide is one of many reasons why it’s the nation’s leading Italian quick-service restaurant franchise. For those interested in joining the Sbarro franchise family, Sbarro provides in-depth guidance, training and support. From food preparation to site design, Sbarro’s team of franchising experts assists each franchisee through the process of buying a franchise to its opening day.