Checkers Has What The People Want

What is the appeal of a fast food restaurant for consumers? In the famous “McDonaldization of Society” sociological analysis, which looks at the impact of social structural change on human interaction and identity, Ritzer claims that we as a society highly value efficiency, calculability, and predictability in our day to day lives. We want good food at low prices: prices that are calculable, and service that is predictable. Checkers Drive-in Restaurants, and its twin-sister brand, Rally’s Hamburgers offer just that.

The company is currently looking for expansion in many areas of the country. The Tampa, Florida-based Checkers Drive In-Restaurants Inc. plans to open 30 to 40 locations nationwide during the next year.  Checkers says the impetus for growth is sales. Last year, a given Checkers came in somewhere around $1 million in sales, while McDonald’s a much larger franchise, typically does about $1.7 million in annual sales at a typical location.

These locations are found all over the country, from big cities to small towns. Checkers says its target audience is customers between the ages of 20 and 36, so any town with a young population, say a college town, is especially targeted for growth by the company.

 Are you interested in bringing a Checkers to your location? Read on!

The Checkers franchise offers a tremendous opportunity to join a Vibrant Growth Brand that already has a strong national customer base. With Rally’s you have the opportunity to take advantage of our:

  • New Freestanding build-out designed to improve ROI
  • 2% Royalty Incentive Program* for new freestanding locations
  • New market expansion opportunities
  • Category leading sales growth
  • Strong operational support

With the New Freestanding design, Checkers has lowered the initial investment while also reducing ongoing costs (through the royalty incentive program) to generate a Tremendous ROI for franchisees! This is the best time to be a part of a brand recognized for its’ value driven menu that continues to innovate new Bold, Craveable Flavors!


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