Carl’s Junior, Hardee’s CEO Andy Puzder invites consumers to ‘reclaim their Angus’ after the launch of their new black Angus beef burgers. This comes as a direct response to McDonald’s announcement that they will be removing all Angus Third Pounder burgers from their menu options.
In a video posted on YouTube, Carl’s Junior, Hardee’s CEO offers consumers a coupon toward the purchase of any of their $6 Angus burgers, while posing as a McDonald’s customer sympathizer armed with a solution: get your Angus burger from your local Hardee’s or Carl’s Junior. Puzder continues, “And that’s perfectly understandable. Nobody likes to be deprived of something they enjoy. So if you’re wondering where the beef is, we have it. And we’d never deprive you of it.”
View the entire “Reclaim Your Angus” Video here: http://youtu.be/dTRYdM8rVvM.
Carl’s Junior and Hardee’s have been serving Angus burgers for 13+ years, and do not plan to discontinue the product anytime soon. Carl’s Junior and Hardee’s marketing team likes to point out that while many have tried to duplicate their success with the Angus burger, few others, and now possibly no other restaurants, have mimicked their success with the product.