Since Fuddruckers first opened its doors in 1980, the restaurant was centered on the premise of serving high quality burgers in a fun, yet sophisticated, environment. Its first location in San Antonio, Texas is still in existence today, but the core concept of the brand has slowly shifted focus. While their number one priority has and always will be great burgers and quality food items, Fuddruckers has made sure its brand adapts with the times. A perfect example of this is the brand’s new mobile application, which allows customers to give on-site feedback in real time. Fuddruckers believes that this application will make it easier for customers to provide feedback in the over 115 stores that are launching the program. Because the majority of consumers own a mobile device, they feel that the app will make providing opinions on service and experience more convenient, thus making their visitors more likely to provide it in the first place, versus traditional methods of gathering data through paper forms and online surveys.
To further broaden their variety and appeal to an ever-growing health-conscious nation, they also offer vegetarian-friendly options like their Veggie Burger, their Turkey Burger for a lower calorie alternative, as well as a Buffalo Burger. Beyond their signature burger entrées, they also offer a variety of chicken sandwiches, freshly tossed salads, steak sandwiches, hot dogs, kids’ meals, shakes and bakery items.
Fuddruckers seems to have it all figured out when it comes to keeping up with the times. While their look, strategy, and menu has grown and evolved, the Fuddruckers of today still delivers on their original promise of serving only the highest quality foods paired with exceptional customer service.