Doc Popcorn is a brand of popcorn started in 2003 that is continually gaining traction. Thanks to their quality, healthy products and interaction with their customer base, the Doc Popcorn brand is steadily growing in popularity. This is primarily due to the social media presence Doc Popcorn has established on sites like Facebook and Twitter.
By engaging their audience in a friendly and playful way, this franchise has already won over a significant number of popcorn enthusiasts and is likely to keep growing in the future. For example, Doc Popcorn’s Facebook page consists of fun questions, pictures and shout-outs that add a personable feel that keep users coming back for more. This element of humanness and fun loving spirit are perhaps the biggest contributors to the appeal of this franchise and the positive brand image they have achieved.
This brings us to the point of why it’s so important for a business to have a good brand image. In today’s hyper-competitive market, it’s vital for a business to maintain a favorable image so it can be a major player regardless of the niche. Building a solid brand accomplishes two major things. First of all, it helps a business distinguish itself from other competitors and gives it a sense of uniqueness. Secondly, it makes it easier to establish rapport within a given demographic and build trust.
Achieving a level of trust is important because it increases the likelihood that a potential customer will become an actual customer. It also lays down the foundation for a long term customer base that can potentially last for years to come. Due to Doc Popcorn’s level of professionalism and fun loving mentality, this franchise is set for plenty of success and growth.