Einstein Bagels Perfects Quality and Purchase Consideration, Sinks Dunkin Donuts

The world’s largest operator of bagel bakeries, Einstein Bros. Bagels, has topped the more familiar Dunkin Donuts in the Harris Poll EquiTrend® Rankings for 2012 Brand of the Year in the Coffee & Quick Service Restaurants category. With about 1/20th the number of franchises, this Boston Chicken spinoff has perfected the art of quality and purchase consideration to outgun the perceived favorite in this new category. What is purchase consideration, you might ask? It measures how likely the target audience will purchase from a brand after viewing an advertising campaign. And, their rating here is what really pushed Einstein Bagels out ahead. Which brings us to their stores… Their neighborhood shops ooze warmth as customers smell the freshness of over twenty bagel varieties and six blends of Darn Good Coffee. Customer connections are their key to a greater bond. Sign up to their E-Club to see how.

In addition to topping Dunkin Donuts, Einstein beat out category entrants Bruegger’s Bagels, Starbucks, and Tim Horton’s. Bigger doesn’t necessarily mean better here and Einstein proved that with its top ranking.

Interested in getting a franchise yourself? Check out http://www.franchiseclique.com/franchise/Einstein-Bros and get all the Tasty Turkey and VegOut sandwiches you want.

Einstein Bros Bagels Franchise Spotlight

Einstein Bros Bagels Franchise You’ve probably seen Einstein Bros Bagels shops around your town, perhaps you’ve even grabbed a cup of coffee, snacked on a bagel or ordered one of the store’s lunch time turkey sandwiches. Chances are this business has also been flooded with customers as you’ve seen it. That’s because it’s a well-respected business in a market that won’t be going away anytime soon. Let’s face it, people need their coffee and bagels in the mornings and customers that aren’t in a hurry love the cozy confines of the coffee shop. Now, you can be a part of this trend by becoming an Einstein Bros Bagels franchise owner, a franchise that’s a regular on the Top 50 Franchisee Satisfaction list. When you invest in Einstein Bros, you won’t be investing in a start up company. You’ll be investing in the world’s largest bagel bakery and you’ll have the training, mentorship and support from corporate to ensure that you’re doing what it takes to make a profit at your location and continue the excellent reputation that Einstein enjoys today. In fact, Einstein is recognized as one of the top "movers and shakers" by Fast Casual magazine, an indication that this is a franchise investment opportunity with a high profit ceiling. What’s more is that this franchise closes at 5 p.m., so you and your staff have your evenings to yourself. Now that’s quality of life you don’t get in many other franchise options. Owning a Einstein Bros franchise typically comes with an investment of $1-2 million, with financing options available. Be a part of the 500-plus Einstein locations throughout the United States today.