At Hwy 55 Burgers Shakes & Fries, they are all about the American classics people know and love, from crispy onion rings to old-time rock n’ roll. Along with their fun, 50s-style atmosphere, their customers enjoy favorites like their famous frozen custard, delicious hot dogs, fresh, never frozen hand-pattied burgers, fabulous fries, mouthwatering cheesesteak sandwiches, delicious hot wings and much, much more.
A Proven concept:
Hwy 55 Burgers Shakes & Fries fits a niche between fast food and casual dining, offering the customer the best benefits of both segments. They provide the convenience of fast food, with rapid response times and an affordable menu, but with a twist: their freshly made food is a much tastier alternative to typical pre-cooked hamburgers and French fries.
What they look for in their franchisees:
At Hwy 55, they expect the highest quality from their menu and staff, right on up to their franchisees. They’re looking for dedicated people who want to control their own destiny while building an organization consumed by a passion for serving people. Those who join the Hwy 55 team as franchise owners will have the tools at hand to quickly build and grow their business, plus the support of a team that has been there before. If you have:
Hollywood glamour is coming to franchising as Marilyn Monroe™ Café is set to open its doors in the USA. The upmarket café experience is designed to be a place Marilyn would be comfortable in, not a shrine, featuring a relaxed but elevated design experience with lush organic coffee and tasty treats.
A renowned actress, model and style icon, Marilyn Monroe captivated audiences around the world with her charming personality and graceful cinematic performances.
Marilyn’s timeless beauty and charismatic persona are the inspiration behind Marilyn Monroe™ Café. To reflect her effortless glamour and appeal, the café provides premium food and beverage offerings showcased in a casual chic setting that Marilyn would be sure to call her favorite café.
Combining a classic old Hollywood glamour with contemporary design flair, the fashionable café features intimate banquet seating, plush fabrics and exquisite design details, creating a space where you could imagine Marilyn sipping her favorite latte and indulging in a luscious danish.
Through the Café’s refreshing beverages and delectable assortment of sweet and savory fare served within an elegantly designed space, it is their aspiration to delight your senses and make you shine as brightly as the icon herself.
The secret is out: what’s on the menu at some of your favorite restaurant franchises might be more than meets the eye.
Have you heard of the Mc10:35? The quesarito? Perhaps you’ve tried the power steak breakfast bowl? Surely you’ve sipped the banana cream pie frappucino. What about the 3×3? These are just some of the off-menu items that food franchises and chains like McDonald’s, Chipotle, Starbucks and In-N-Out Burger offer.
It used to be that these secret menu items, much like secret handshakes, were only known to those in the know or to those who somehow overheard a secret ordering being placed. Now, the secret menus of so many food franchises are not so secret– the franchises are telling their customers about it.
Why? Well, there may be several explanations. The first: most fast-food franchises want their ordering systems to be as simple as possible for their customers and their employees. Complicated menus and ordering systems usual results in frustration and longer ordering times. The second reason is that we all like being in on a secret; it gives regulars and fans a chance to feel like they’re in the know and have an inside handle on one of their favorite places. Also fans of a franchise or restaurant will probably be the only ones who use the secret menu regularly.
Since Fuddruckers first opened its doors in 1980, the restaurant was centered on the premise of serving high quality burgers in a fun, yet sophisticated, environment. Its first location in San Antonio, Texas is still in existence today, but the core concept of the brand has slowly shifted focus. While their number one priority has and always will be great burgers and quality food items, Fuddruckers has made sure its brand adapts with the times. A perfect example of this is the brand’s new mobile application, which allows customers to give on-site feedback in real time. Fuddruckers believes that this application will make it easier for customers to provide feedback in the over 115 stores that are launching the program. Because the majority of consumers own a mobile device, they feel that the app will make providing opinions on service and experience more convenient, thus making their visitors more likely to provide it in the first place, versus traditional methods of gathering data through paper forms and online surveys.
To further broaden their variety and appeal to an ever-growing health-conscious nation, they also offer vegetarian-friendly options like their Veggie Burger, their Turkey Burger for a lower calorie alternative, as well as a Buffalo Burger. Beyond their signature burger entrées, they also offer a variety of chicken sandwiches, freshly tossed salads, steak sandwiches, hot dogs, kids’ meals, shakes and bakery items.
Fuddruckers seems to have it all figured out when it comes to keeping up with the times. While their look, strategy, and menu has grown and evolved, the Fuddruckers of today still delivers on their original promise of serving only the highest quality foods paired with exceptional customer service.
It seems counterintuitive to offer cheap tacos and pricier, premium Mexican menu items at the same restaurant franchise, but that may just be what pushed Taco Bell to the top spot in Mexican fast-food.
Taco Bell, owned by Yum Brands Inc hasn’t witnessed this kind of growth since 2006 and it’s had a roller coaster kind of momentum since– ups have been often followed by downs.
The launch of the Doritos Locos Tacos hit the proverbial nail on the head with one of Taco Bell’s major customer bases: young, hungry guys. The Doritos tacos, which will soon feature a Cool Ranch flavor, may even be the most successful product launch in the history of the restaurant franchise.
A partnership with Miami-based Latin chef Lorena Garcia and the release of their Cantina Bell menu has appealed to more mature audiences. The fast food franchise’s attempt to make Chipotle-style burritos and burrito bowls (burritos without the tortilla) has been met with positive response.
Sales at established Taco Bell restaurants rose 8 percent, a bit more than burrito chain rival Chipotle, which rose 7.1 percent.
Moving forward, Taco Bell plans to expand its cheap Doritos line and to also add more healthy, pricier options to the Cantina Bell menu. It seems most fast-food restaurant franchises are moving away from their core customer base in an effort to capture more of the market.
Sometimes two is better than one– at least that’s what restaurant franchises Auntie Anne’s and Cinnabon are trying to prove. The two food franchises have opened two co-branded units on the west coast in Anaheim and Livermore, Calif.
Auntie Anne’s and Cinnabon are both owned by the same parent company, Focus Brands, Inc., which also owns Moe’s Southwest Grill, Schlotzky’sand Carvel. The co-branded stores aim to help both quick-service snack brands expand their brand’s core customers and menu offerings.
Heather Neary, Auntie Anne’s chief marketing officer, believes the two restaurant franchises are co-blending not co-branding. It’s not a case of “two become one” but an instance of two making each other better.
The “co-blended” locations are designed for shopping centers where the expanded menu offers items for different meal needs during the day. The Auntie Ann’s and Cinnabon combination locations aim to satisfy customers from morning until night. Ideally, both brands would like to reach early morning shoppers, afternoon shoppers and late night mall workers. Auntie Anne’s famous pretzels and Cinnabon’s sweet cinnamon buns reach different customers. The co-branded locations hope to merge those two consumer groups.
The new units offer Cinnabon’s full menu and some of Auntie Anne’s savory items like the restaurant franchise‘s line of pretzel hot dogs: Coney Island, Chicago-style hot dog and Cheddar Bacon hot dog.
Focus Brands plans to open more co-branded Auntie Annes and Cinnabon restaurant franchises in New Jersey, South Carolina and Pennyslvania between now and May of 2013. Sales at the current “co-blended” locations have been encouraging.