Quiznos Slams and Aspires to McRib

Quiznos new Chief Executive Officer (CEO) Stuart Mathis may not be a big fan of the McDonalds McRib sandwich, but he seems to like the way the burger giant markets the unique sandwich.

Mathis admitted that the sandwich has quite a following, even though it is “not a great sandwich”. He turned what seems to many a slight into a left handed compliment by adding that he liked the way McDonalds marketed the McRib by putting it in and then pulling it out of the marketplace. The limited time offer has worked well for McDonalds, especially with the McRib.

It appears Mathis will be heading in the same direction with some Quiznos products, including the popular Quiznos lobster sandwich. The sandwich is currently off of the Quiznos menu and Mathis says that it could return in the spring or the summer of next year. It is his hope, that like the McRib, the lobster sandwich can create the same sort of seasonal demand.

Mathis and other recent high level Quiznos franchise hires are hoping to turn things around for the toasted sub maker. The Denver based Quiznos has over 4,000 locations in the United States, with an additional 300 in Canada, and another 100 other international location.

Quiznos Expands to Paraguay

If you’ve ever caught the food-centric act of comedian Gabriel Iglesias, then you’ve probably laughed your way through his comic surprise at discovering a certain national sandwich chain while on his USO tour in Iraq. Imagine his delight, then, at learning that the first of five planned Quiznos Sub shops has opened in Paraguay.

Located in Asuncion, Paraguay, at the Shopping Pinedo Mall, the newly designed sandwich shop is offering customers something more than the regular sandwich menu found at a typical Quiznos in the U.S. Called the "Q Corner," the innovative menu offers drink and dessert items tailored to the culture and tastes of Paraguay.

The new South American Quiznos is the centerpiece of the Pinedo Mall food court, which offers seating for over 650 patrons. The Quiznos has its own private seating as well and plans to employee over 24 people.

Richard Eisenberg, President of QSR International which is the master franchiser for Quiznos in Latin America, expects the restaurant to be a great success. Patrons can expect high-quality food and value for their money. And, who knows? Maybe someday Gabriel Iglesias will show up and order a sandwich!

Quiznos Hires Kenneth Cutshaw

Securing their focus on expanding across the global marketplace, the Quiznos restaurant chain has appointed Kenneth Cutshaw and their new President of International business. Quiznos sees the international arena as a huge opportunity for growing the business. In fact, the toasted sandwich chain has recently put deals in place to open almost 150 new restaurants in Brazil. And recent international openings have included locations in the Philippines, Paraguay, the Dominican Republic and India.

Mr. Cutshaw is seen as a valuable asset for Quiznos’ international expansion strategy because of his past success in the arena. Most recently, Cutshaw served as the chief legal officer and executive vice president at Cajun Operating Company. While in those positions, he was responsible for successfully taking the Church’s and Texas Chicken Brands global.

With Cutshaw at the ready, Quiznos is poised to take their brand around the world.

Quiznos Opens Its First Store in the Philippines

The American restaurant chain Quiznos will be opening its first store in the Philippines on September 25 in Taguig City, Philippines. There is already another store being built in Makati City, and if all goes well with these initial offerings, there are plans to build as many as 35 Quiznos restaurants in the Philippines.

The Denver-based restaurant is known for making toasted sub sandwiches, as well as providing soups and salads. Some of Quiznos’s more well-known sandwiches include Double Cheese Steak, Blank Angus on Rosemary Parmesan bread, and Prime Rib and Peppercorn sandwiches.

The Philippines joins approximately 25 other countries and territories around world to have Quiznos franchises. Quiznos and the ACA Group which is the franchisee of the Quiznos in the Philippines believe that the toasted bread recipes will be popular with Filipino tastes.

ACA and Quiznos are hoping to open a store in Manila soon to help spread the brand across the Philippines as quickly as possible. Quiznos officials and Filipinos are equally excited by this prospect of spreading quality, fast to prepare food throughout the country.

Quiznos Continues Latin American Expansion

Quiznos is expanding in Latin America.

The chain’s growing Latin American presence continued recently with the opening of its fifth restaurant in the Dominican Republic. The restaurant opened in late August at the Agora Mall in Santo Domingo, the country’s capital city. Quiznos franchise is now a part of the mall’s 1800 seat food court.

Almost simultaneously, QSR International reached an agreement with Lobarnechea Food Investment S.A to build some 16 new additional Quiznos over the next few years. Lobarnechea already operates 5 Quiznos sub restaurants in the Dominican Republic, with a sixth scheduled to open later this year in Santiago. The expansion is aggressive, and a sign of faith of not only the Latin American economy, but in the strength of the Quiznos brand.

Quiznos, pioneer of the toasted sandwich, started over thirty years ago. It began as part of a Italian restaurant in Denver, Colorado, and has since grown to have restaurants in nearly 30 countries and territories. Earlier this year the chain launched its new “Qrave Quiznos” marketing campaign.

Quiznos Continues Latin American Expansion

Quiznos is expanding in Latin America.

The chain’s growing Latin American presence continued recently with the opening of its fifth restaurant in the Dominican Republic. The restaurant opened in late August at the Agora Mall in Santo Domingo, the country’s capital city. Quiznos franchise is now a part of the mall’s 1800 seat food court.

Almost simultaneously, QSR International reached an agreement with Lobarnechea Food Investment S.A to build some 16 new additional Quiznos over the next few years. Lobarnechea already operates 5 Quiznos sub restaurants in the Dominican Republic, with a sixth scheduled to open later this year in Santiago. The expansion is aggressive, and a sign of faith of not only the Latin American economy, but in the strength of the Quiznos brand.

Quiznos, pioneer of the toasted sandwich, started over thirty years ago. It began as part of a Italian restaurant in Denver, Colorado, and has since grown to have restaurants in nearly 30 countries and territories. Earlier this year the chain launched its new “Qrave Quiznos” marketing campaign.

Quizno’s Enters the International Market

Quizinos fast food sandwich restaurant with a great selection of sandwiches, subs, wraps, salads, flatbreads, and soups has entered the market in Russia. The international chain will spend about $4 million developing a network that will open stores in Russia. The first store will be opened in St. Petersburg, Russia at the end of the year. The locations is uncertain but the store or restaruant will be 1,500 sq. ft. with room for 30 to 60 seats. If the format and menu is successful it will pave the way for a store in Moscow.

QSR Russia Ltd an international organizaiton founded by American businessmen became the prime franchisse to the chain in 2011. The chain has over 4,500 restarants in the US and 25 in foreign countries. Each restaurant in Russia will cost about $200,000 to open. An individual restaurant usually employs about three to ten people. Most products used to make the food and cook will be from local vendors. In 2013, Quiznos franchises will start selling in Russia. In St. Petersburg Western fast food is popular and Quizno’s has healthy and delicious food so this will propel sales.

Healthy Restaurant Franchise Opportunities

It’s been all over the news. A number of restaurants are being criticized for their unhealthy menu options. These are foods that are high in calories, fat and carbohydrates. It makes it harder for people to get good food on the run, which leads to an overall dissatisfaction in restaurants. The newest trend in restaurant franchises is those that have healthier options. Restaurateurs are looking to meet the demands of what the public wants, including good food that is actually healthy to consume.

Some of the top selling franchises right now feature healthy foods as opposed to foods that are dropped in a deep fryer. Quiznos franchise is a sub shop that features toasted subs. On their menu, they also feature salads and soups. It can all be provided on-the-go, which allows people to get in and out fast while still getting a healthy meal. Blimpie’s Subs is another sub franchise that is doing well. They focus on fresh ingredients, making it easier for people to get their daily helping of vegetables on a delicious sandwich. The franchise is affordable to start-up and it offers something healthy and unique for people looking for a quick lunch or dinner solution. Egg & I Restaurants is a sit-down franchise that focuses on the importance of a good, home-cooked meal using fresh ingredients. The restaurant concept features a breakfast and lunch menu consisting of healthy food options. The franchise itself is based out of Colorado and is growing very quickly around the country. Healthy food restaurant concepts are quickly becoming the rage with franchisees. When the public demands healthy, it’s the franchises that are able to deliver above and beyond the corporate chains.

Quiznos Hires New CEO

Fast food sandwich giant Quiznos has appointed a new CEO/president. Stuart Mathis, a former vice president of franchise operations at Domino’s Pizza, and previous The UPS Store network president, will take over the company’s reigns on July 30. Joining him for the changing of the guard is Susan Lintonsmith, the company’s new chief marketing officer. Lintonsmith is a former consultant with the Einstein Noah Restaurant Group and past Red Robin Gourmet Burgers chief marketing officer.

Current chief operating officer since 2010, Mike Roper, will be staying on in his current position. Harsha Agadi, executive chairman of the chain, said that he should have listened to Roper’s concerns about the excessive, limited-time offer discounts and escalating product costs that ultimately led to years of declining sales, and the dismissal of CEO Greg McDonald, who had been with the company since 2010. Rumor has it that McDonald had no previous knowledge of his sudden, immediate departure.

Agadi said he expects Mathis to turn the company’s sales around. In the effort to strengthen nationwide company sales and franchisee relations, he also announced that the company will offer additional weekly food rebate funds for each franchisee through the end of the year. Agadi also stated that more changes need to be made within the Quiznos franchise, but that these changes will be incorporated slowly into the system.

Quiznos Slashes Menu but Not Prices in New Marketing Plan

quiznos

Say goodbye to creepy, musical rodents in commercials and under $5 Sammies and toasted subs. Quiznos is rolling out a new marketing tactic that includes raising prices. Attempting to stay viable in the crowded fast food arena and boost profits, Quiznos will drop the value priced items from their menu in favor of higher quality items. The new line include posh selections like Black Angus steak, gourmet salads and turkey breast sliders. Prices will rise $1 to $2 with medium sandwiches starting around $7. The goal is to cater to less cost conscious customers seeking more quality in food choices. CEO Greg MacDonald told the Denver Post, "It’s all about going back to Quiznos’ heritage — high-quality, good-tasting food.” This tactic could turn detrimental, as consumers are still nervous of frivolous spending.

After seeing a free fall in market share and facing bankruptcy in 2011, Quiznos is doing every thing possible to get back on track. The Avenue Capital Group took over control at the beginning of this year. The group performed a total rebranding of the company, resulting in a more traditional approach to advertising and marketing efforts. The new “Qrave Quiznos” and “ Create Your Own” menu campaigns started rolling out in May of this year. According to the Quiznos website the campaign includes, “a combination of national and local television, print and digital advertisements, as well as an aggressive direct marketing, public relations and social media engagement program.” This new slash and burn tactic will either drive customers to restaurants or add to the numerous failed marketing efforts of Quiznos over the years.

Sources

www.quiznos.com